From Moneyball to Midtjylland

Project Overview: Short documentary for Copa 90 and Hyundai looking how stats brought success to Brentford FC and FC Midtjylland.

Role: Video editor, co-director and writer.

The Narrative Strategy: We wanted to tell the story from the point of view of the fans. Stats and analytics can be a little dry, so we focussed on the emotion, happiness and surprise that came with the unexpected prosperity of their teams. This was balanced with short, sharp explanations of the analytics behind the success.

Where to Watch: YouTube. So far, has just under 400,000 views.